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Asked why he needed two in one city, Wood said it was to reduce the risk of choosing a wrong location or store manager. The real payoff will happen when the organization as a whole shifts to a test-and-learn mind-set. Managers now have the tools to conduct small-scale tests and gain real insight.

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Foreign currency deposits, dual currency investments, structured deposits and other investment products are not insured. The calculated interest is an estimate based on the assumption that your account balance stays the same throughout the year and on the assumption that you satisfy the qualifying terms and conditions of the Smart Business$aver Product Terms. Do note that this is only applicable if the funds originate from another bank. Funds originating from any of your other accounts with the Bank will not be eligible. You will qualify for Bonus Interest as long as you meet the requirements of each Smart Business$aver category.

Measures of page views and bid counts suggest that the redesign was very successful. Tests are most reliable where many roughly equivalent settings can be observed. This might mean physical sites, as with Sears’s stores, or it might mean more ephemeral settings, such as alternative website versions. Among the earliest and most extensive users of testing are retail and restaurant chains. Because so much is held constant among their multitudinous sites, it is easy to designate which ones will serve as experiments and which will serve as controls and to attribute cause to effect. By the same token, workplace design changes are most readily tested in companies that have offices in many cities.

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